Online tutoring
XamReady
The whole business, from the name on the door to the ads that bring the students in.
The project
XamReady is one-to-one online tutoring for students sitting IB, IGCSE, A-Level and MYP exams, run from Dubai and opening a second market in Germany. Everything a student, a parent or a tutor sees was built here: the identity, the website, the planning app, the posts, the search listings and the campaigns.
What we did
Piece by piece
The brand
A spectrum X, where blue, green and red converge on a single white node, on an obsidian ground. The promise under it is “Guiding you to academic success.” The mark was drawn in every lockup a business actually needs: horizontal and stacked, on light and on dark, one-colour black and one-colour white, favicon and app icon.
The brandbook
Full guidelines: the mark and its clear space, the colour system, the type scale, the voice, and what not to do with any of it. A print pack came with it, with business cards and a flyer set up for the printer.
The website
A fast PHP site with no framework and no build step: pages for how it works, the subjects, the tutors, the students and the parents, plus five long-form guides on choosing a tutor and on the differences between IB, Cambridge and Edexcel. Every page is assembled by one front controller, cached, and stamped so a change is visible the moment it is uploaded.
The app
A planning app at app.xamready.com, built in Django and used on a phone as much as on a laptop. Students plan a day in fifteen-minute blocks, mark subjects by difficulty and track what is finished; tutors and centre owners see their own students, approve who joins, and hold the roles and permissions that keep one student’s work private from another.
Social media
Not a month of posts, but the system that makes them: one layout, five backgrounds and three sizes, driven from the brandbook so every card is on-brand by construction. A post is a line of text and two words, and the set exports to finished files for Facebook and Instagram, with the schedule written out.
SEO
Keyword research against what people actually type, then titles, descriptions, canonical addresses and structured data written page by page. The reference is measured from the running site rather than from the templates, because what a template says and what a crawler receives are two different claims.
Google Ads
One core campaign with an ad group per curriculum and a mirror for Germany, the brand term deliberately held back, and conversion tracking proved before a euro was spent. It starts small, at two euros a day, and grows on the data rather than on optimism.
Hosting and domain
Domain, DNS, HTTPS, the server, the backups and the mail routing, all set up and kept by us, with the app on its own subdomain.
Tell us where you are
A name and nothing else, a site that has aged badly, or a shop that needs to take real payments. We will say how we would approach it.