Cultural association
Folhas Platónicas
A brand built from growing leaves, and a website the association runs on its own.
The project
Folhas Platónicas is a cultural association in São Pedro de Moel: theatre, workshops for children, staged visits, readings and a programme for every age. It had a name worth keeping and almost nothing else, so the work started at the mark and finished with the association publishing its own events.
What we did
Piece by piece
The brand
Leaves, drawn as they grow, in a green that runs from the deep of the wood to a new shoot. Full lockup, mark alone, text alone, versions for light and for dark grounds, and one-colour versions for anything printed cheaply — a poster taped to a door is as much the brand as the website.
The brandbook and the print
Guidelines with the colour system, the typography and the use of the mark, now in their second edition, together with the business card and the flyer prepared for print.
The website
WordPress, in Portuguese throughout, with a theme written for this association rather than bought and bent into shape. A provisional site went up first so there was something real at the address while the full one was built.
A plugin, so the design can change and the content cannot be lost
Activities, videos and the milestones of the association’s history are content types in a plugin of their own, not fields in the theme. The committee adds an activity with its photograph, date, caption and press mention, decides how many appear on the home page, reorders the videos, and switches whole sections on and off. It is kept apart from the design, so a redesign does not have to touch it.
SEO
Keywords collected from what Google itself suggests in Portugal, then the title, the description, the canonical address, the share card and the structured data for a cultural association: the legal name, the way people really spell it without the accent, the address, the tax number and the founding date. Robots and sitemap included.
The handover
A written guide, in HTML and PDF, that explains every screen the committee touches. Hosting, domain, HTTPS and backups are ours to keep.
Tell us where you are
A name and nothing else, a site that has aged badly, or a shop that needs to take real payments. We will say how we would approach it.