Online shop · WooCommerce
Terraperene
A natural products shop rebuilt around the way people actually buy.
The project
Terraperene sells natural and sustainable products for the garden, the home and the larder, from Leiria to the whole country. The shop was already trading and already growing; what it had was a menu nobody could get through and a catalogue hidden behind it.
What we did
Piece by piece
The redesign
The deep nested mega-menu came out and a calm four-column panel went in, with the full category list moved to the footer where a list belongs. Browsing became a visual grid of categories and product cards instead of a wall of text, with a serif display face, generous white space and the tree mark redrawn as clean vector.
The WooCommerce theme
The design was then written as a WordPress theme for WooCommerce, so the live shop output matches the drawings: home, shop with filters, product, cart, checkout, account, wishlist, order received, FAQ, shipping, returns, the legal pages, sustainability and the blog. The home page content is editable without touching code, and the theme runs with or without the paid plugins.
Payments
Cards, and the two payment methods a Portuguese shop cannot trade without: Multibanco reference and MB WAY, through the SIBS gateway, tested end to end against real orders.
Google Ads and Shopping
The campaign plan was built on what the shop had actually sold rather than on what looks good in a catalogue: eighteen proven products, three seasonal groups, and the rest left out. Conversion tracking was proved first, the catalogue went into Shopping, then three campaigns in expert mode at around thirteen euros a day, with twenty minutes of maintenance every Monday.
Hosting, and somewhere safe to break things
The shop is hosted and maintained by us, with a containerised copy of the live site to test updates and new modules against real data first.
Tell us where you are
A name and nothing else, a site that has aged badly, or a shop that needs to take real payments. We will say how we would approach it.