Guides · Pricing
What a website costs in 2027, and why
The honest answer is a range. Here is our price list in full, the five things that move it, and the costs most quotes leave out.
Ask five agencies what a website costs and you will get five numbers between £300 and £30,000, and most of them will arrive before anybody has asked what the site has to do. This is our price list, what moves it, and the parts of the cost that usually turn up later.
The short answer
These are starting prices, before VAT, and they are on our pricing page all year rather than in an email after a discovery call.
| What | Price |
|---|---|
| Website | from £900 |
| Online shop | from £2,500 |
| Web or mobile app | from £4,000 |
| Logo or brandbook | Quoted per project |
A starting price is the floor for a straightforward scope, not an average. What takes a site above it is nearly always one of five things. How long it takes depends on the same five things and on how soon the content arrives, so a quote gives an estimate of the working time rather than a delivery date.
The five things that move the number
- How many pages, products or screens there really are. Eight pages and eighty products are different jobs, and the second one is mostly data work rather than design.
- Whether the design exists. If you have a brand and a layout, we build it. If you do not, somebody has to draw it, and that is its own piece of work with its own price.
- Who writes the words and supplies the photographs. This is the single most common reason a project stalls, and the most common reason a quote goes up halfway through.
- Payments, shipping rules, languages and integrations. A shop that takes cards, Multibanco and MB WAY, charges different postage by weight and syncs stock with a till is four jobs, not one.
- How much you want to manage yourself. A backoffice you can actually use costs more to build than one you cannot, and it is the difference between editing your own prices and emailing us to do it.
What “from £900” buys
At the bottom of the range you get a real website rather than a trial: your own pages, written plainly, built for phones first, with a backoffice to edit the text, the images and the search settings yourself. Contact forms with spam protection, HTTPS, backups and a handover walkthrough are in there too.
What it does not include is a brand drawn from nothing, copywriting, photography, the legal wording for your privacy and cookie notices, or a shop. Those are quoted or supplied separately, so you can see what each one costs and decide what to leave for later.
The costs that are not in the build price
A website is not a thing you buy once. These are our starting prices:
| What | Price | What it is |
|---|---|---|
| Hosting and server | from £250 / year | Server, HTTPS, backups and monitoring |
| Domain | from £26 / year | Registration and renewal, per domain |
| Care plan | from £250 / year, or from £25 / month | Updates, backups, fixes, an hour a month of changes |
| Extra work | from £35 / hour | Anything beyond the plan or the quoted scope |
The hourly rate is the number to ask any agency for in writing, because it is the one you will meet most often and the one most proposals leave out. A build price with no rate attached to it tells you what the first invoice looks like and nothing about the second.
“But I was quoted £300”
You can have a website for £300, and for some businesses it is the right call: a single page, a template, a phone number and a map, live on Thursday. Know what you are buying, though. Usually it is a template licence rather than a site of your own, a monthly fee that never ends, and a platform you cannot take with you. Ask the six questions at the end of this article before you pay for one.
The opposite end is just as real. A £15,000 quote is not automatically padded: it usually means custom design, custom integrations, or a team with an office to pay for. It should still come with a scope that says what is in it.
Six questions to ask before you sign
- Who owns the code and the accounts when it is finished?
- What is the hourly rate for changes afterwards?
- What is explicitly not included in this price?
- What happens if we stop at the end of phase one?
- Where is it hosted, and what does that cost a year?
- Who renews the domain, and whose name is it in?
Any agency worth hiring will answer all six in writing without being chased. If one of them gets a vague answer, that is the one that will cost you later.
One thing a price cannot buy
A clear website makes it easier for the people already looking for you to choose you. It does not create demand on its own, and nobody can honestly promise you a position in Google or a number of sales — we have written down exactly what we promise and what we cannot, so you can hold us to one and ignore anybody selling you the other.
